In a world where more and more business is conducted online, does your small business need a website? Would a website help your business stand out more? Are you being left behind if you don't have one? While every small business is different, there are some big advantages to setting up a website. A few of them are listed below:
To better inform your customers about the services you offer
A website is the perfect place to sell your potential customers on the unique goods and services you offer and differentiate your business from the competition. On your website, you can tell your customers more about your products, offer them insight into the kind of service they will receive and include multimedia (like pictures and videos) that might help them in their decision-making process. You could even feature some recent reviews or testimonials to help strengthen your brand’s image and give your potential customers the confidence they need to choose your business.
To give your customers a place to learn about you and your team
Nothing makes your business stand out more than its people. Why not shine a spotlight on your greatest asset…your team! Customers enjoy learning more about you, your staff, and the story behind your brand and it can even help them develop trust in your business. It’s always a good idea to include an “About Us” page on your website to include some basic information about your company. If you really want to wow your customers, include some information about your core purpose, vision statement, and core values. It’ll show your potential clients that you care about more than just the bottom line.
To give your business a place to sell goods or services
Do you have a product or service to offer but don’t have the capital to invest in a storefront? Setting up an e-commerce store may be the perfect solution for you! With an online store, you can offer products to your customers around the world without ever needing to set up a physical location. The best part is, setting up an e-commerce store is a low-risk, inexpensive way to test the business waters and get your products out into the world!
To give your customers a place they can get in touch
It’s important that your potential customer be able to get in contact with you. If your contact process isn’t simple and quick, customers will move on to the next business. With a website, you can list your business’s contact details, hours of operation, and expected turnaround time for requests. You can even set up easy ways customers can get in touch with you like contact forms, email, online chat, and more.
To have a place where you can post updates about your business
While you can post updates about your business on other platforms (like Google My Business, Facebook, Instagram, and Twitter), nothing beats having a central location to keep your customers informed about the latest goings-on. With a website, you can set up alert banners, pop-up boxes, and even a dedicated news page to keep your customers up to date on the latest business updates. You can even choose to highlight your business’s community involvement, spotlighting any recent sponsorships, donations, or volunteer hours!
To have a place to host content marketing
Developing a content marketing strategy can be a great way to give your brand more exposure online and drive additional traffic to your business. While content marketing can be hosted on social media platforms, the best place for it to live is on your own website. Why host your content marketing on a website? Simply put, to get more eyes on your brand! Whether you’re writing a blog, hosting a podcast, making videos about topics in your industry, or creating infographics, any kind of content marketing can be used to drive traffic to your website and create brand awareness, giving you more chances to capture customers in the long run.