Join Your Local Chamber of Commerce
Joining your local chamber of commerce is a fantastic first step to establishing a presence in your community and generating leads. By joining a chamber of commerce, your business will gain valuable access to local networking events, be listed in local business guides, and even qualify for ribbon cutting events and free press coverage. In the tri-county area alone, there are dozens of chambers of commerce, so take a look at your local chamber website for more information on how to join.
Establish a Social Media Presence
In today's digital-focused society, it's imperative to establish a strong presence on social media to get your message out. If you haven't created social media pages for your company yet, you should! Since most people turn to the internet first for information, you'll want your name out there. Not only is social media free, it's a fantastic way to keep your existing customers up to date and reach new ones. Facebook and Instagram are great places to start. Try to post content daily to build followers and work in paid advertising every two to three weeks to expand your reach.
Create and Distribute Print Marketing Materials
Despite what some industry analysts might say, print media is in fact not dead. One of the easiest and most cost effective ways you can reach your clients is with printed marketing materials. Whether its signs, banners, postcards, brochures, or leaflets, Hudoff Design has the skills to deliver top-quality printed materials for your small business. Reach out to our friendly, knowledgeable staff today to get started on your very own personalized marketing materials.
Go Door to Door
While this one might seem a little old school, going door to door is actually a great way to introduce yourself and build some new connections in your neighborhood. Going door to door in your area gives you the opportunity to leave behind some of those new printed marketing materials you picked up and a chance to connect with other small business owners. Who knows, you might even make a new friend or business connection!
Advertise in Your Local Publications
Speaking of old school, we'd be remiss if we didn't mention one of the most tried and tested methods of advertising: magazines and newspapers. While nationally readership of traditional print publications is down, readership numbers in Lake, Sumter, and Marion counties has remained steady. Combine that with relatively low advertising rates and your business can reach hundreds of thousands of people without breaking the bank.